OUTDOOR STORE - VR Experience

Context: Over a 6 month period, I was working within the specialized 3D textile design course at AMFI (Amsterdam Fashion Institute) called "3D Hypercraft". I decided to push for environmental design instead of textile design.

Concept: Using the new and exciting 3D/ 360°/ VR technologies to showcase in a compelling manner how stores are actually a collection of natural ressources. My initial purpose was to reveal the need for lowered consumption. The concept was titled: Outdoor Store.

Skills learnt:
- 3D Modelling/ Design/ Photogrammetry (using Blender, Meshroom & Photoshop)
- 360° VR video editing (using Premiere)
- Strategical Problem & Solution based thinking

Check out my inspiration and process here!

Solo project

THE BUILD UP - Documentary, Collection, Digital media

Team project - Amidst confinement

Context: AMFI's (Amsterdam Fashion Institute) very own fashion consultancy studio called iNDiViDUALS takes on a complete new team of students every semester. This semester we had a total of 22 students (from Korea, Australia, Canada, Scotland and The Netherlands). We were striving to alter over-consumption. With our budget, we hired two professional filmmakers to work with us, Menno Fokma & Xena Maria Evers, on what became the brand’s first ever documentary.

Concept: Build up – unite, create communities & embrace the process. Through local sourcing & global sharing.

My responsibilities:
I was the digital brander, therefore responsible for all the content we created or published digitally. 
- For the documentary I was in charge of the storyline & all the communications between our team with the creatives we hired including the creation of briefings and the contact throughout the process.
- I was coordinating the digital photoshoot for all 3D creations. 
- For all visuals I was there to give critique & editing tips, technically and aestheticly speaking.
- Next to those tasks I was very active on the conceptual debates, to take all ethical decisions.

Skills learnt:
I learned to use my voice in a big team for 3 reasons, to inspire, clarify & give direction.
I understood that internal communications are as important as external.
Getting a clear insight into the corporate world and it's functionning, for better & for worse.

Check out my inspiration and process here!

Graphic Work

Collection

Here is a selection of the visual work I've made over the years! It's a mixture of manual work, digital work, animation, 3D, posters...

Check out the work here!